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Success story · Vodacom Group

A group-wide loyalty platform for Vodacom

A multi-tenant loyalty platform deployed on-premise for each Vodacom Group operator, so every operator can run its own programmes and offer loyalty to enterprise customers through its Enterprise Business Unit.

The challenge

One solution, every operator, and their enterprise customers

Vodacom Group needed one loyalty solution that each of its operators could deploy on its own premises, and that each operator could also offer as a service to enterprise customers through its Enterprise Business Unit (EBU).

The solution

An on-premise, multi-tenant loyalty platform

Edafa delivered the group solution on its Loyalty Platform, under the supervision of Vodafone Egypt. It is deployed on-premise for each operator, on a microservice architecture compliant with the relevant TM Forum standards.

The platform is multi-tenant. Each operator runs its own consumer loyalty programmes and, on the same deployment, hosts separate programmes for its enterprise customers through its Enterprise Business Unit.

The Loyalty Platform supports multiple loyalty programmes with their own earning rules, a rewards catalogue, points as payment with reserve/commit and direct burn, goal tracking, and conversion of points to cash in customer e-wallets.

The results

One group solution, tailored for each operator

Vodacom Group now has a single, microservice-based loyalty solution, compliant with the relevant TM Forum standards, that serves its operators, each customised to its own needs.

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