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Loyalty Platform

An engagement platform that boosts customer loyalty, retention and advocacy, serving as the central hub for running and monitoring your loyalty programmes and rewards.

Capabilities

Programmes that keep customers coming back

Loyalty programme management

Create a range of loyalty programmes with different rules for earning points.

Flexible earning events

Handle earn events delivered as files, API calls or messages.

Rewards catalogue

Manage your own catalogue of redeemable products and offers.

Points as payment

Let customers pay external systems with points, using reserve/commit or direct burn, with refunds supported.

Goal tracking

Customers set goals, the platform tracks them, and rewards points when they are achieved.

Points to cash

Convert points into cash deposited directly into the customer’s e-wallet.

Integration & specs

Ready for operators and their enterprise customers

The platform is multi-tenant, so an operator can run its own loyalty programmes and host separate programmes for its enterprise customers on the same on-premise deployment, as Vodacom Group operators do.

Earn interfacesFiles, APIs and messages
Burn modelsReserve/commit and direct burn, with refunds
PayoutPoints-to-cash conversion into e-wallets
ArchitectureMicroservices and multi-tenant, compliant with the relevant TM Forum standards
DeploymentOn-premise in your data centre, or in your private cloud
Loyalty Platform is trusted by
Vodacom
Success story

A group-wide loyalty platform for Vodacom

Read the success story

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Let’s discuss your requirements

Our solutions team will arrange a tailored demonstration of the platforms relevant to your business.

Request a demo info@edafa.com